When Amanda took up the Chief Executive role at BAFTA in 2000, the Academy was suffering from lack of interest and lack of funds. Although it was still hosting the annual awards ceremonies that it is best known for, the organisation had gradually lost touch with both the public and much of its own membership. Amanda is widely recognised as having turned BAFTA around. Since the start of her tenure, the prospects for the Academy have increased dramatically. Moving the Film Awards ceremony from March to before the Oscars required a huge amount of work but it now means that the awards are seen as part of the New Year awards season. The charitable functions of the organisation have also increased, going from around four events a month excluding the awards ceremonies to around 250 events a year, most of which are accessible to the public.