During a refurbishment of her boyfriend’s home Chrissie found it was impossible to find white home-wares in national retailers that were both affordable and good quality. After extensive market research she found that white bed linen, table covers, towels and china, were generally either poor quality and cheap or luxury items that were too expensive for the majority of consumers.
Chrissie launched The White Company as a mail order business in 1993 with the aim of providing excellent quality white products at an affordable price. She left her job as a beauty journalist on Harpers & Queen and started to build the business from scratch.
“We want it go be a great experience the minute you walk through the door. To be inspiring and exciting, inviting and welcoming, yet calm and serene. Some of our customers actually tell us they love it so much they often pop in just to calm down if they are having a bad day! We want it to be somewhere you love to spend time in, a bit like home really and somewhere you know you can trust the quality, advice and service.”
In February 1971, Iceland became Malcolm’s full-time occupation after his employer, Woolworths, discovered he and his business partner were operating a frozen food business “on the side”. Malcolm and another trainee from Woolworths had started a small business of their own in the previous year. In January 2009, Woolworths Group went into liquidation and two months later Malcolm’s frozen foods venture reported record sales of just over £2 billion. It’s an extraordinary journey for the former Woolies employee who started out sweeping the floor and weighing potatoes in the stock room. Today he is thought to be worth in the region of £215 million.
It is hard to believe now but finding out what was going on in the nation’s capital was a difficult business in 1968. There were no dedicated listings magazines and getting to grips with the cultural scene in the city meant going through what was then called the “underground press” with such titles as International Times, Oz and Gandalf’s Garden. At this time, Tony Elliott was about to go into his final year at Keele University. Seeing a gap in the market, he decided to use a £75 birthday gift from his aunt to start his own listings magazine.
“If people have got a strong idea that is well executed, and clearly it has to be something that fulfills some kind of a need, the last thing the world needs is 150 new music magazines for example, so you’ve got to pick your spot, really work hard and execute it as well as possible. I think people often think they can’t start small, you have to be of some size. I’ve always advised people to aim for a niche and establish yourself in that niche and then build from there. I think the era is over really where people have an idea that goes national and becomes enormous. It’s more a question of small and good.”