In February 1971, Iceland became Malcolm’s full-time occupation after his employer, Woolworths, discovered he and his business partner were operating a frozen food business “on the side”. Malcolm and another trainee from Woolworths had started a small business of their own in the previous year. In January 2009, Woolworths Group went into liquidation and two months later Malcolm’s frozen foods venture reported record sales of just over £2 billion. It’s an extraordinary journey for the former Woolies employee who started out sweeping the floor and weighing potatoes in the stock room. Today he is thought to be worth in the region of £215 million.
How Did They Do It? 